I remember my mom keeping me busy with those and asking me to circle the products that I wished for. She used to hand over the catalogs to me along with a pencil and keep me busy with that while she used to be busy in the other important chores of the house.
Now, I hardly find these phone book-sized catalogs in Brisbane. They have decreased in their size. The content is also very less but one thing that remains still intact is the purpose of these catalogs. They are still relevant today. Despite the comfort and convenience of shopping over the Internet, people still feel like pleasing their senses by turning the pages of a colorful and beautifully printed catalog.
Actually people do not always like to sit in front of their PC and type in Google to search for something. Sometimes they feel like having something around them that’s tactile through which they can see the things that they want to buy for. They love the idea of holding the catalogs in their hands, marking them up, putting them down and picking them up again a few days later. Printed catalogs stay in the house for weeks and can be seen whenever one feel likes without bearing much hassle like switching on the computer or logging on to the internet and visiting the site.
However, at one time, the printed catalogs were the only marketing tool through which sellers could promote their goods. But nowadays they are used in various and probably more supplemental ways. One of the ways is for businesses to feature the sale products only. Another way is to give the customers enough of information so that they visit the company’s social media pages or web pages to find a lot more. Sometimes, catalogs only have a collection of beautiful and vibrant pictures to attract just the target audience to the brand.
With the craze of the catalog still being so pertinent, there are many reputed companies even now that are offering high quality catalog printing in Brisbane. In fact, a lot of businesses today make use of these printed catalogs only to feature their sale products, which otherwise may not be seen during the visits to the brick and mortar stores.
In spite of all their benefits, catalogs have their critics as well. Some say that the printed versions are not environmental friendly while according to many others, they are a wasteful way for businesses to spend their advertising budget when there are so many other better ways available to promote business products. But the ones who prefer reading books over digital tablets are actually the people who love the printed versions. These people even spend money after spotting something within the pages.